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About Us


Fresno Equipment Company has served customers in the Central San Joaquin Valley for over 50 years from locations in Fresno and Five Points. Both locations provide the full line of John Deere agricultural equipment as well as partsservice, and AMS products. A large selection of John Deere toys, gifts and apparel are also featured.

The Fresno location has a large showroom featuring the full line of John Deere Residential and Commercial Lawn and Garden equipment, and the Stihl line of quality power tools.

Both locations sell many Other Manufacturer equipment lines as well, featuring specialized orchard and vineyard equipment and Harlo forklifts.

Mission Statement

It is the mission of Fresno Equipment Company to deliver superior products and services at the highest value for our customers.

Core Values:

  • Provide Quality Customer Service – We strive to anticipate every customer's needs and provide the right solutions to ensure their success and satisfaction.
  • Deliver our products and services with honesty, integrity, gratitude and respect.
  • Invest in employee development and education.
  • Safety is foremost in our workplace and for our customers.
  • Give Back to the community we serve by contributing to organizations that promote local agriculture.

History of Fresno Equipment 

Fresno Equipment Co. was founded in 1961 by Mark Vucovich. Mark surrounded himself with a dedicated sales and service team, who established strong relationships with local growers that Fresno Equipment Co. maintains to this day. With the introduction of the John Deere 4010 tractor in the mid-1960’s, Mark and his team helped establish John Deere as the market leader in farm equipment in the Central San Joaquin Valley, and laid the foundation for Fresno Equipment Co.’s continuing success as a leading California John Deere dealership.
Fresno Equipment Co. remains family owned and operated. Marsha Vucovich, Mark’s daughter, is now the owner, President and CEO of Fresno Equipment Co.
A lot has changed since 1961, but we keep track of where we’ve been as we continue to grow. Our relationship with John Deere and our commitment to serving our customers is as strong as ever.


Fresno Equipment Co. is the proud recipient of the following awards from John Deere Company:

  • 14 John Deere Manager’s Club Awards representing excellence in sales and marketing of John Deere Agricultural Products
  • Numerous John Deere Financial Medallion Dealer recognitions
  • John Deere Aftermarket Achievers recognition for 2011 and 2012
  • Numerous John Deere Gold Star and Century Club recognitions

Fresno Equipment Co. is also very proud of having been honored with the Baker, Peterson & Franklin Ag Business Award for 2010.


Fresno Equipment is a proud Sponsor of Fresno County Farm Bureau’s Friends of the Family Farm

Please view our Sponsor Spotlight Profile to learn more about us!